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Unlocking Success: A European Hotel Group Journey to Boost Direct Bookings by 265%
How one of Europe’s leading hotel groups reduced OTA reliance and achieved a 265% increase in direct bookings.
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Tracking Technologies in the Hospitality Industry
Learn how tracking technologies in the hospitality industry – from myhotelshop to Facebook pixels – are used to assess marketing efforts, boost conversions, and enhance the guest experience. Optimize your strategy through targeted data analysis!
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Success Story
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Success Story: Historic Hotels Ghent
Experience History and Hospitality: Historic Hotels Ghent – A unique collection of family-owned hotels delivering exceptional quality through collaboration and strategic digital marketing.
July 3, 2024
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4 min
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Marketing
News
Advertising
The Digital Markets Act (DMA) and its impact on the Hotel Industry
Discover how the Digital Markets Act (DMA) is reshaping the hospitality industry and learn how hotels can adapt to maintain their online visibility and booking rates.
July 1, 2024
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4 min
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News
Technology
The End of Price Parity: A New Era for Hotel Pricing
How will hotels navigate newfound pricing freedom from Booking.com’s parity clauses amidst rising visibility and distribution challenges?
June 24, 2024
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4
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Social Media
Advertising
News
How social media is changing the travel search landscape
What impact does social media have on travel searches and how can hoteliers benefit from it?
June 12, 2024
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4 min
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Marketing
News
Technology
How artificial intelligence can support you in hotel marketing
How can AI be used specifically in hotel marketing? We take a look at how AI can optimise and improve marketing in the hotel industry.
May 8, 2024
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3 min
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News
Insights
International tourism on track to fully recover from the pandemic
International tourist arrivals reached 91% of pre-pandemic levels in the third quarter of 2023.
January 17, 2024
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3 min
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