Insights

Learn how tracking technologies in the hospitality industry – from myhotelshop to Facebook pixels – are used to assess marketing efforts, boost conversions, and enhance the guest experience. Optimize your strategy through targeted data analysis!

How is Gen Z redefining travel? From tech-savvy hacks and sustainable choices to a thirst for authentic experiences, explore how this generation is changing the way we see the world!

Discover the key takeaways from the "Revenue Mastery" event in Ghent and Amsterdam, where industry leaders presented innovative strategies for boosting hotel revenue.

Learn how understanding customer behavior, evaluating marketing campaigns, and leveraging powerful tools can transform your marketing strategy and boost your revenue. Discover the future of hotel marketing now!

International tourist arrivals reached 91% of pre-pandemic levels in the third quarter of 2023.

In full management, Hafenresidenz Stralsund succeeded in sustainably increasing direct sales with the use of marketing campaigns and the relaunch of its website. We show how this was accomplished.