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Unlocking Success: A European Hotel Group Journey to Boost Direct Bookings by 265%
How one of Europe’s leading hotel groups reduced OTA reliance and achieved a 265% increase in direct bookings.
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Tracking Technologies in the Hospitality Industry
Learn how tracking technologies in the hospitality industry – from myhotelshop to Facebook pixels – are used to assess marketing efforts, boost conversions, and enhance the guest experience. Optimize your strategy through targeted data analysis!
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Meta Search
Google introduces free organic listing for Hotel Ads: One extra reason to be live on Google Hotel Ads
Google launches a new feature for Google Hotel Ads. Now you can have visibility in two places within the price feed.
March 9, 2021
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3 min
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Search Engine Advertising
Meta Search
Advertising
News
Google Premium Partner: Google's top qualification for myhotelshop
As one of the few companies in Germany, myhotelshop was awarded with the Premium Label, currently the highest achievable quality standard for partners.
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Advertising
Insights
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Google Premium Partner: Top qualification from Google for myhotelshop
With its premium label Google reaches the current highest achievable quality standard for partners. As one of the very few companies in Germany myhotelshop has been awarded the premium status.
November 11, 2018
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1 min
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News
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Letter from CEO Ullrich Kastner
There is only one goal for all of us: Keep liquidity, survive and be ready when business picks up again.
March 30, 2020
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3 min
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Insights
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#myhotelshopstayshome: This is what home office life looks like in the myhotelshop family!
One thing is clear: even in home office we remain true to our values! No one stays alone, we do it together!
April 10, 2020
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2 min
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Technology
News
Now DIRS21 customers also get to enjoy Google Hotel Ads via myhotelshop
The hotel ad placement on Google is the current hype and now we can also offer DIRS21 customers a connection with Google Hotel Ads (former Google hotel finder) as well.
May 9, 2019
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2 min
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