Blog
Get the latest information and insights into the world of direct sales and online marketing.

How one of Europe’s leading hotel groups reduced OTA reliance and achieved a 265% increase in direct bookings.

Learn how tracking technologies in the hospitality industry – from myhotelshop to Facebook pixels – are used to assess marketing efforts, boost conversions, and enhance the guest experience. Optimize your strategy through targeted data analysis!

How is Gen Z redefining travel? From tech-savvy hacks and sustainable choices to a thirst for authentic experiences, explore how this generation is changing the way we see the world!

Discover the key takeaways from the "Revenue Mastery" event in Ghent and Amsterdam, where industry leaders presented innovative strategies for boosting hotel revenue.

Learn how understanding customer behavior, evaluating marketing campaigns, and leveraging powerful tools can transform your marketing strategy and boost your revenue. Discover the future of hotel marketing now!

Boost your hotel's direct bookings with proven techniques for enhanced visibility, competitive pricing, and seamless guest experiences. Learn how to maximize your revenue and control.

The report aims to create benchmarks for the hospitality industry and help with crucial decisions impacting the evolution of distribution.

Experience History and Hospitality: Historic Hotels Ghent – A unique collection of family-owned hotels delivering exceptional quality through collaboration and strategic digital marketing.

Discover how the Digital Markets Act (DMA) is reshaping the hospitality industry and learn how hotels can adapt to maintain their online visibility and booking rates.

How will hotels navigate newfound pricing freedom from Booking.com’s parity clauses amidst rising visibility and distribution challenges?

What impact does social media have on travel searches and how can hoteliers benefit from it?

The end of the CPA model means a significant change in advertising strategy for many hotels.

How can AI be used specifically in hotel marketing? We take a look at how AI can optimise and improve marketing in the hotel industry.

Explore the essentials of mobile marketing for hotels. From optimized websites to targeted ads, learn how to reach potential guests effectively.

After just one year, paid social media has established itself as an important pillar of the hotel's direct booking strategy. Following Google Ads, the campaigns generate the second-highest revenue.

Discover how tailored campaigns, targeting city hotels and accommodations near event venues, can maximize your visibility and drive early bookings. Don't miss out on the action

Let's explore with us the most promising developments that will shape hotel marketing in the coming years.

Google announces the end of commission-based Meta Search campaigns. Find out what this change means and how hoteliers are affected.

International tourist arrivals reached 91% of pre-pandemic levels in the third quarter of 2023.

We take a look at the various digital solutions - both free and paid - that Google offers for more online visibility and higher booking numbers.

It has become essential for hotels to allocate a share of their social media budget to paid advertising if they want to be successful on social media.

HGV has found a valuable partner in myhotelshop on its way to more digital presence and awareness.

Metasearch engines have become an important tool to improve the presence of hotels. But there are also widespread misconceptions.

Every little offer can make a guest choose your hotel over the one next door. That´s why a well crafted deal can turn occasional guests into loyal customers.

The travel industry is on the rebound, and the future looks bright. WTM Global Report stats that despite all the challenges with inflation and rising costs, people are more eager than ever to pack their bags and explore.

Step into the game-changing world of paid social media marketing with us and discover how hotels, with the right strategy, can tap into vast audiences, showcasing their unique charm and offerings. Dive into our latest success journey and see how embracing digital can redefine success in the hospitality realm.

Unsere Teammitglieder gewähren Einblicke in die Möglichkeiten und Herausforderungen des digitalen Hotelmarketings bei internationalen Fachmessen und lokalen Events.

Entdecken Sie die beeindruckende Erfolgsgeschichte des Wonnemar Resorts in Wismar und erfahren Sie wie das traditionelle Unternehmen den Sprung in die Welt des Social Media schaffte

In the ever-evolving world of travel, there's a new kid on the block that's making waves: Bleisure. The blending of business and leisure travel is more than just a buzzword; it's a trend that's reshaping the way hotels interact with their guests. But what does this mean for hoteliers?

Es gibt zwar keine Universallösung, aber eines ist völlig klar geworden: Online-Bewertungen spielen eine entscheidende Rolle bei der Förderung des Umsatzwachstums. Erfahren Sie, wie sie sich auf Verbraucherentscheidungen und das Geschäftsergebnis von Hotels auf der ganzen Welt auswirken, indem Sie in die Welt der Online-Bewertungen eintauchen.

Bing Hotel Ads ist unerlässlich für jeden Hotelier, der seinen Umsatz steigern möchte. Lesen Sie, wie es Ihr Online Marketing ergänzen kann.

We explain why effective management of guest feedback and online reviews is crucial to your hotel's success.

In the digital age, hotels and hospitality businesses have a plethora of marketing tools at their disposal, but there's one that stands out as a real game-changer - video marketing.

Supercharge your Paid Search strategies with these important tips from our experts

We take you on a journey into the future of hotel technology, where innovations are poised to reshape the industry as we know it.

In der Welt des Hotel-Marketings ist es von entscheidender Bedeutung, neue und innovative Wege zu finden, um insbesondere junge Zielgruppen anzusprechen und für Ihr Hotel zu begeistern. Eine Plattform, die in den letzten Jahren einen regelrechten Hype erlebt hat und bei der GenZ besonders beliebt ist, ist TikTok. Wir zeigen Ihnen, welche Möglichkeiten die aufstrebende Social-Media-Plattform für Ihr Hotel bereithält.

Discover the critical role of content in establishing a robust online presence, from building brand awareness and trust to driving organic traffic.

In today's digital age, hoteliers need to use effective marketing tools to generate bookings. We look at how Google Hotel Ads can help.

Let's look at the essential elements of a well-designed hotel website that attracts visitors, encourages direct bookings, and provides a seamless user experience.

Maximise your reach and learn how Social Media can help boost your hotel's bookings

How we tripled the revenue of our client Hotel SlowDown Travemünde within one year through effective marketing campaigns.

By connecting with guests and delivering tailored experiences, you can revolutionise guest satisfaction and foster long-term loyalty

Always a clear view with these key figures: We present the most important key performance indicators for your hotel that you should always have a close look at.

How this innovative Freiburg start-up's website reached a share of 43% of the total online turnover in 2021

German tourists are choosing comfort in the summer of 2022, and spending on average a whooping 51% more in Hotels. Are these the effects of Revenge Travel?

We are proud to highlight our Green Team, an employee group that brings together staff who are passionate about sustainability and about making a positive impact on the planet and the environment

Your website is decisive for the success of your direct sales business. So the quality of your website is crucial. Why and whats the best way - you can read here.

Do you want guest service 2.0 and take a big step in the topic of digitalization? Then the digital guest folder - our web app for guest and host - is just right for you!Our digital guest folder offers you the possibility to provide the most important hotel information for your guests - before, during and after their stay.

We give you an overview of the most important features and differences of SEO and SEA measures and reveal how you can use them to increase your direct sales.

Successful pandemic recovery: How a volcano eruption and the right direct marketing strategy helped the Northern Light Inn to recover business in 2021 and even outperform 2019 revenue numbers

The campaign managers at myhotelshop take care of your online campaigns and increase your direct bookings via your own hotel website. Today we continue with Antonio Hoffmann. He has been campaign manager at myhotelshop since January 2020.

The CPA or Cost Per Acquisition model is a successful marketing strategy - an interview with two experts at myhotelshop to show you the benefits.

Search engine optimization is a range of things you can do to position your website in the best light possible in the organic results of search engines.

In close cooperation with the myclimate foundation, the Swiss Tschuggen Hotel Group has already managed to operate completely climate neutral in 2019. Learn more in the blog.

In our new blog series, we introduce our campaign managers in short interviews. Today we are talking to Doreen Lange, who has worked for myhotelshop since 2016.

Google has created a tool to recognize “eco-certified” hotels, and here we’ll show you exactly what that means and how you can use it for your hotel, too.

Official press release: Acquisition aimed to help the pandemic-stricken hospitality industry lower acquistion costs

Sitejet vs. WordPress: two tools that allow you to create your website. But which one is the better one? We take a closer look at both CMS programs for you.

It's hard to imagine being without Instagram, Facebook & Co. Not even for travel planning. We provide an overview of how to use social media successfully.

Google has chosen its Top 7 Premier Partners for Google Hotel Ads. We are proud to be one of them.

Always friendly and always service-oriented - that is the hotel concierge in digital form. Chatbots are becoming more and more important for guest communication and are seen as a fixed strategic decision. We show you which functions hotel chatbots have and how they facilitate communication with your guests.

With its varied product portfolio, Google offers a suitable solution for almost every digital problem. We show you which Google tools could be helpful for you.

We show you which further actions can be measured with the help of Google Ads Conversion Tracking, even apart from your bookings.

A conversion-optimised website is the basis of successful direct sales. Therefore it gets more and more important that this is designed as attractively as possible for potential or current hotel guests.

Our article will teach you what makes a successful ad in the Google search network, some of the mistakes to avoid and what role the Google Ads quality factor plays.

We took a look at what's coming in the industry after the Covid-19 crisis and put together tips on how to have a successful reopening.

In full management, Hafenresidenz Stralsund succeeded in sustainably increasing direct sales with the use of marketing campaigns and the relaunch of its website. We show how this was accomplished.

Ausgehend von Ihren Wünschen und den neuen Anforderungen haben wir unser altes Buchungswidget überarbeitet und optimiert. Erfahren Sie alles rund um die neuen Features.

Google launches a new feature for Google Hotel Ads. Now you can have visibility in two places within the price feed.

The regular analysis of your campaigns creates the basis for successful metasearch marketing, that's why we present the most important KPIs to you.

Since over 3 years of successful cooperation, Romantik Hotel am Brühl has not only benefited from increasing revenues on their redesigned hotel website, but also from many other advantages in full management.

In the world of meta searches, there is a whole range of platforms. Depending on the country or type of travel, there are many different offers. We give you an overview.

With our knowledge series, we show you how meta searches work and which different channels are available for marketing your hotel.

You missed the live sessions about current challenges and innovative products of the hotel industry? No worries, check out all the videos here again at your convenience.

In the second part of our series Content Marketing we show you what you should pay attention to when it comes to content management on the biggest meta searches like Google, Trivago & Co.

The current crisis situation is causing many industries to shake up. But what does it mean especially in the hotel online marketing sector? Ullrich Kastner gives an outlook.

The most attractive offer counts! To ensure that your hotel does not give away any profits, we show you what you need to bear in mind when setting your prices.

With increasing competition on the booking portals and the rising requirements of guests, smaller hotels are faced with the question of how they can stand out from the crowd.

For a successful campaign you should always keep a close eye on the prices of OTAs, tour operators etc. We will show you how this can work in an uncomplicated way.

Google is also becoming more and more important in the search for holidays. We therefore present the successful product Google Hotel Ads and the new offshoot Promotions Ads.

We will show you how you can provide your guests with a simple, smooth and secure booking experience and how you can increase your conversion rate.

If you place ads on Google - you will place ads on by far the most popular and important search engine in the world. You can not only target new guests, you can also increase your direct bookings. But are generic Google Ads campaigns really worthwhile?

In addition to a new hotel website, the See- und Waldresort Gröbern also benefited in full management from an enormous increase in direct sales and rising independence from the OTAs.

Eine buchungsstarke Webseite ist entscheidend für den Erfolg Ihres Hotels. Wir zeigen Ihnen anhand von sieben Kriterien, was eine gelungene Hotelwebseite ausmacht!

In the face of the various possibilities, it is often difficult to decide on one model. We therefore present CPA, CPC and PPS and draw the comparison!

As the hotel industry starts to rebound slowly but surely, it’s time for hotels to rethink processes to give the experience travelers need and demand. The challenge now is to deliver an equally excellent service while operating with fewer resources and keeping a safe distance.

With our friends from Beonprice we discuss how to you bring traffic to your website and how you should manage pricing in your website to convert reservations‍.

What trends can be observed in the Google advertising world? And how can you gradually reactivate your advertising campaigns on Google and lead them to success?

Now you have even more cost control and flexible budget management options. With our new budget per hotel option, you can now select to allocate an overall budget which is then used for all placements.

Reporting tools are essential for the performance analysis of web presence and online marketing activities, but the tools often deliver different numbers. We explain the different tracking approaches and point out what is important!

How our hotels are using data and technology to target the right guests across online marketing channels.

As the COVID-19 crisis is taking the world by storm, many industries are already starting to feel the intense impact of the borders closing, and tourism & hospitality seems to be one of the industries most affected by this lock-down. Therefore we show you how to get ready for the pickup!

One thing is clear: even in home office we remain true to our values! No one stays alone, we do it together!

There is only one goal for all of us: Keep liquidity, survive and be ready when business picks up again.

Everything you need to know about Covid-19. Together with HotelNetSolutions we have prepared data on the current situation for you.

At myhotelshop we have almost real time data on search behavior, managing the online marketing campaigns and meta search visibility of over 2500 hotels worldwide.

As part of our last chapter in the series "The most common mistakes on metasearches" we provide you with the answers and show you what really matters when it comes to metasearch ads!

The INNdependence Mainz shows how to achieve a higher overall turnover with clever direct marketing.

We continue the first part of our series "The most common errors on Metasearch" and show how your campaign will be a success!

We uncover the biggest flops in metasearch and show what really matters for a successful campaign!