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Unlocking Success: A European Hotel Group Journey to Boost Direct Bookings by 265%
How one of Europe’s leading hotel groups reduced OTA reliance and achieved a 265% increase in direct bookings.
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Tracking Technologies in the Hospitality Industry
Learn how tracking technologies in the hospitality industry – from myhotelshop to Facebook pixels – are used to assess marketing efforts, boost conversions, and enhance the guest experience. Optimize your strategy through targeted data analysis!
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Social Media
Social Media
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News
How social media is changing the travel search landscape
What impact does social media have on travel searches and how can hoteliers benefit from it?
June 12, 2024
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4 min
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Marketing
Social Media
Website
Mobile marketing for hotels: strategies for your success
Explore the essentials of mobile marketing for hotels. From optimized websites to targeted ads, learn how to reach potential guests effectively.
April 23, 2024
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4 min
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Advertising
Marketing
Social Media
Success Story
Success Story: Romantik Hotel Bären Dürrenroth
After just one year, paid social media has established itself as an important pillar of the hotel's direct booking strategy. Following Google Ads, the campaigns generate the second-highest revenue.
March 19, 2024
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4 min
Read More
Marketing
Social Media
Advertising
The need of paid social media for hotels
It has become essential for hotels to allocate a share of their social media budget to paid advertising if they want to be successful on social media.
December 21, 2023
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4 min
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Social Media
Marketing
Social media as a search engine in tourism: why social media should be part of your marketing strategy
Maximise your reach and learn how Social Media can help boost your hotel's bookings
May 10, 2023
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4 min
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Technology
Social Media
Web 2.0: Our guide for your success on social media
It's hard to imagine being without Instagram, Facebook & Co. Not even for travel planning. We provide an overview of how to use social media successfully.
September 12, 2021
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