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Resources
Unlocking Success: A European Hotel Group Journey to Boost Direct Bookings by 265%
How one of Europe’s leading hotel groups reduced OTA reliance and achieved a 265% increase in direct bookings.
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Tracking Technologies in the Hospitality Industry
Learn how tracking technologies in the hospitality industry – from myhotelshop to Facebook pixels – are used to assess marketing efforts, boost conversions, and enhance the guest experience. Optimize your strategy through targeted data analysis!
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Success Story
Success Story
News
Success Story: Historic Hotels Ghent
Experience History and Hospitality: Historic Hotels Ghent – A unique collection of family-owned hotels delivering exceptional quality through collaboration and strategic digital marketing.
July 3, 2024
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4 min
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Advertising
Marketing
Social Media
Success Story
Success Story: Romantik Hotel Bären Dürrenroth
After just one year, paid social media has established itself as an important pillar of the hotel's direct booking strategy. Following Google Ads, the campaigns generate the second-highest revenue.
March 19, 2024
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4 min
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Success Story
Elevating South Tyrol's Hospitality Sector: The Success Story
HGV has found a valuable partner in myhotelshop on its way to more digital presence and awareness.
December 7, 2023
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3 min
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Success Story
Website
Insights
A tripling of website revenue in just two years - the Hafenresidenz Stralsund shows how it's done
In full management, Hafenresidenz Stralsund succeeded in sustainably increasing direct sales with the use of marketing campaigns and the relaunch of its website. We show how this was accomplished.
April 1, 2021
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3 min
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Advertising
Success Story
An increase in revenue of 196% through its direct website thanks to Full Management: Resort Gröbern shows the way
In addition to a new hotel website, the See- und Waldresort Gröbern also benefited in full management from an enormous increase in direct sales and rising independence from the OTAs.
August 5, 2020
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3 min
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Meta Search
Advertising
Success Story
Be visible where potential guests search: How to increase your profitability with Google Hotel Ads
Google is also becoming more and more important in the search for holidays. We therefore present the successful product Google Hotel Ads and the new offshoot Promotions Ads.
September 11, 2020
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