Insights

In the face of the various possibilities, it is often difficult to decide on one model. We therefore present CPA, CPC and PPS and draw the comparison!

Google launches a new feature for Google Hotel Ads. Now you can have visibility in two places within the price feed.

Search engine optimization is a range of things you can do to position your website in the best light possible in the organic results of search engines.

With its premium label Google reaches the current highest achievable quality standard for partners. As one of the very few companies in Germany myhotelshop has been awarded the premium status.

Annual turnover tripled in 3 years, website turnover share increased by 25% : An organic collaboration between myhotelshop and Hotel Arnica

As the hotel industry starts to rebound slowly but surely, it’s time for hotels to rethink processes to give the experience travelers need and demand. The challenge now is to deliver an equally excellent service while operating with fewer resources and keeping a safe distance.