Advertising

In addition to a new hotel website, the See- und Waldresort Gröbern also benefited in full management from an enormous increase in direct sales and rising independence from the OTAs.

The CPA or Cost Per Acquisition model is a successful marketing strategy - an interview with two experts at myhotelshop to show you the benefits.

Google is also becoming more and more important in the search for holidays. We therefore present the successful product Google Hotel Ads and the new offshoot Promotions Ads.

Let's take managing meta search to a new level. We all know that most meta searchers like trivago, tripadvisor and Google use Cost-per-Click as their base model ...

How our hotels are using data and technology to target the right guests across online marketing channels.

What trends can be observed in the Google advertising world? And how can you gradually reactivate your advertising campaigns on Google and lead them to success?