Social Media Advertising
Turn clicks
into relationships
Social media has become an essential pillar of a hotel's marketing strategy. Our team of experts can help you to determine the best social networks to use, whether to target new or existing customers and what creative campaigns will get the best response.
Elevate Your Online Presence
With billions of users active on various social media platforms, these channels have become goldmines for reaching your target audience. By investing in paid social media, you can amplify your hotel's online presence and connect with potential guests like never before.
Bespoke Advertising for Your Hotel
Whether it's engaging carousel ads to showcase your stunning rooms or captivating video ads to tell your hotel's story, we craft customised advertisements that resonate with your audience and drive engagement. Hotel social media campaigns crafted with our personalised approach will stand out and leave lasting impressions, converting potential guests into returning guests.
Leveraging the
Power of Data
Data empowers us to optimise your campaigns continuously, ensuring your budget is spent efficiently. By understanding your audience's preferences, we can precisely target specific demographics, interests, and behaviours, maximising your reach and engagement. It also allows us to retarget users with personalised and relevant ads, guiding potential guests back to your hotel's virtual doorstep.
FAQ´s
Social media platforms have vast user bases. Advertising on these platforms allows hotels to reach potential guests directly, fostering brand awareness, engagement, and driving direct bookings.
Organic posts are regular content you share with your followers without any advertising budget. Paid ads, on the other hand, are promoted to a wider, targeted audience and involve an advertising spend.
Visual content like high-quality images, videos, or virtual tours of your property often performs best. Showcase unique selling points of your hotel, such as amenities, special packages, or guest testimonials.
Metrics such as click-through rate, conversion rate, engagement rate, and overall return on ad spend are crucial. Using tools like Facebook Insights or Google Analytics can help track performance.
High engagement (likes, shares, comments) boosts the visibility of your ad, creating a snowball effect. It also fosters a sense of community and trust around your brand.
It depends on your target audience. While platforms like Facebook and Instagram are universally popular, others like LinkedIn might be suitable for business hotels or conference venues. It's crucial to identify where your potential guests spend most of their time.
Social media platforms offer detailed targeting options, including age, location, interests, behaviours, and more. For instance, you can target users who have shown interest in travel or those who have visited your website before (retargeting).
The cost varies based on platform, audience targeting, competition, and ad format. Most platforms operate on a Pay-Per-Click or Pay-Per-Impression model. It's essential to monitor and adjust campaigns to ensure a good return on investment.
Absolutely! Social media is a great platform to promote special deals, packages, or limited-time offers. These can drive direct bookings and create a sense of urgency among potential guests.
Influencers can provide a wider reach and lend credibility to your brand, especially in niches like travel and lifestyle. Combining influencer promotions with paid social media campaigns can amplify results.
