Search Engine Advertising
Appear at the
right place,
at the right time
Capture your audience on Google Ads and Bing Ads. Search Engine Advertising will drive potential visitors to your hotel's website and balance OTA dependency, increasing direct bookings, and reducing distribution costs.
.webp)
Drive traffic to your website
Leverage Google Ads and Bing Ads for immediate visibility on the world's most popular search engines. Reach millions of users actively searching for accommodations, placing your hotel right in front of potential guests and significantly increasing booking opportunities and inquiries.
Setup and start soaring
We don't just set you up; we set you up for success. Our search engine advertising experts work tirelessly to get you started on the right foot. From crafting compelling ad copy to selecting relevant keywords, we lay the groundwork for your campaign to soar. With a seamless setup and strategic planning, you'll be primed to make a splash, attracting qualified traffic and driving conversions from day one.
.webp)
.webp)
Success with data-driven insights
Numbers never lie, and with us, you get them all. Our SEA campaigns are driven by data, and we provide you with comprehensive performance metrics. Dive into the numbers and gain valuable insights into user behavior, click-through rates, and conversion rates. With this, you can make informed decisions, optimise your campaigns, and maximise your return on investment.
The power of strategy
Unlike one-size-fits-all solutions, we create a customised strategy that perfectly aligns with your goals and market positioning. Our team of experts meticulously analyses your competition, target audience, and market trends to craft a tailored search engine marketing plan. From budget allocation to ad scheduling, we ensure your hotel stands out in the digital landscape.
.webp)
FAQ´s
Search Engine Advertising for hotels involves paid advertisements that appear on search engine results pages (like Google or Bing) when potential guests search for hotel-related queries. These ads aim to boost visibility and drive direct bookings.
SEA offers immediate visibility on search engines, targets specific keywords, and drives qualified traffic to your website. This means higher chances of direct bookings and reduced dependency on OTAs.
Typically, SEA follows a Pay-Per-Click (PPC) model, meaning you pay only when someone clicks on your ad. The cost-per-click (CPC) can vary based on competition, relevance, and other factors.
Yes! SEA platforms allow for demographic targeting, location targeting, and even retargeting to reach users who've previously interacted with your hotel online.
We will implement the needed tracking on your website and booking engine to measure all relevant Key performance indicators like click-through rates, conversion rates, average CPC, and ROAS are vital.
While SEO focuses on organic rankings and involves optimising website content and structure, SEA is about paid placements on search engine results. SEO takes time to yield results, whereas SEA provides immediate visibility.
Keyword research tools and analysing search trends in the hotel industry can help. It's essential to select keywords that potential guests might use and are relevant to your hotel's offerings. But with our CM and FM services, your account manager will take care of that for you.
Regular monitoring, keyword optimization, and bid adjustments are crucial. Using platforms like myhotelshop can also provide expert insights and management to ensure optimal ROAS.
Mobile users often have different intent and behaviour. Mobile search ads might focus more on location-based queries or have click-to-call features. Ensuring mobile-friendly landing pages is also crucial.
Absolutely! SEA works well in tandem with SEO, metasearch marketing, paid social media campaigns, and more. An integrated approach often yields the best results.
