CPA solution for tech companies
Streamline your Hotel Marketing with Myhotelshop
In a significant shift, Google has announced the end of commission-based metasearch models (CPA), a staple in the digital marketing toolkit for many hotels. Starting April 2024 for new campaigns and October 2024 for existing ones, this change means hotels will need to find alternatives as soon as possible, in order to keep being visible online with their direct website link.. But don't worry, at Myhotelshop, we have you covered. Our solutions ensure you can continue to leverage CPA model effectively, minimising risks and maximising returns.
Google's CPA Service Shutdown Poses New Challenges for Tech Companies
With Google halting its CPA services, many technology companies are facing a significant challenge. These companies, which have relied on the ease and efficiency of CPA campaigns, now need to transition to a Cost Per Click (CPC) model. However, running CPC campaigns requires a different set of skills and resources, something that many IBE companies might not possess. The shift necessitates expertise in campaign management, bid optimisation, and a thorough understanding of metasearch marketing, areas where many tech companies may lack the necessary experience.
Advanced Tracking Capabilities
Google's decision also impacts tracking mechanisms, as their pay-per-stay tracking will no longer be functional. Our new server-side tracking system stands out as one of the best in the industry. It provides comprehensive insights into campaign performance and tracks reservation numbers accurately. This system reduces dependency on non-European third-party services like Google and Microsoft, ensuring compliance with GDPR requirements and delivering precise performance tracking. Additionally, it supports a reconciliation process, enhancing billing accuracy.
Automated Billing and Reconciliation
