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Understanding the power of tracking technologies for your hotel
Understanding and utilising the right tracking technologies is essential for hoteliers looking to maximise marketing effectiveness and boost direct bookings. Join us on 11 September at 11 am for an insightful webinar where we'll explore the various tracking technologies available in the hospitality industry, and why they are crucial for your business.
Join us for free!
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Start Date | Time
September 11, 2024 11:00 AM
Duration
1 hour
Webinar
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During the session, we'll cover:
- The impact of recent legal and technological changes on campaign measurement and decision-making (CMP, ETP, ITP, DMA).
- The different types of tracking technologies on the market and their specific applications (cookie tracking, session tracking, fingerprinting, and more).
- The pros and cons of popular tracking tools from Google, Microsoft, Meta and Web Analytics provider.
- The relationship between tracking, performance measurement, marketing strategy and trust.
